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Article

Here you can find best practices, gudies and required info for requesting Article upload

Here you can find best practices, gudies and required info for requesting Article upload

Article Content

Here are required article content information for uploading an article on the website:

  • Title (of the article)
  • Body Text (article main text)
  • Subheadings (to improve readability and break up the content)

Article location and URL

URL is an adress of a page(article). It tells us location of the article and url of the article itself.

Example:

https://www.tevapharm.com/news-and-media/feature-stories/healthcare-trends-innovation-collaboration-konstantina-katcheves/

Inspecting the URL, we can see it's located in News & Media -> Feature Stories, and the url of the article is healthcare-trends-innovation-collaboration-konstantina-katcheves

While creating the page (article), URL is generated automatically using the title of the Article but can be manualy edited.

Please specify location of where on the website you would like to upload the article.
(Usually lobby pages, e.g. https://www.teva.co.il/news-and-media/)

Example:

Click on the button below to check best practices for URL Structure

URL Structure

Images

Images needed for the artcile with few tips.

Please provide at least one header image for the article.

  • Feature Image: A high-quality image that represents the article. Needs to be in wide format, ideal in 1026 x 430 resolution
  • Inline Images: Relevant images to support the content. (if any)
  • Alt Text: Descriptions for all images for accessibility and SEO.
    • Describe the content of the image as clearly as possible. The alt text
      should accurately explain what is in the image. Integrate your target
      keywords only if they are directly related to the image.
    • Keep it concise but detailed enough to convey the image’s content.
      Typically, aim for 125 characters or less ( use
      https://ahrefs.com/writing-tools/img-alt-text-generator or
      https://www.imagetotext.info/ for images with text)
    • Ensure the alt text fits the context of the image within the content of
      the page. (chose professional writing tone and add title related to the
      image to get better results in https://ahrefs.com/writing-tools/img-alttext-
      generator)
    • Using local language in alt text is an essential practice when optimizing
      images for SEO and accessibility, especially if your website targets
      users from specific geographic regions or speaks different languages.

Metadata

A meta description is an HTML attribute that provides a brief summary of a
webpage's content. A good description helps users know what your page is
about and encourages them to click on it. If your page's meta description tag is
missing, search engines will usually display its first sentence, which may be
irrelevant and unappealing to users.

Assets needed:

  • Meta Title: A concise and descriptive title for search engines.
  • Meta Description: A brief summary of the article for search engines. (ideally between 150-160 characters)
  • Tags/Categories: To organize the article within the website. (if exists)